Wednesday 4 November 2015

Magazine cover anaylsis - The Hollywood Reporter

  • Although this issue is about beauty and not film, i chose to analyse this magazine cover as the magazine does cover a lot of films and actors and the 2 females relate to my film as my main characters are both female.

  • The title of the magazine has been changed to a pink colour, this is effective as it shows the clear target audience of this issue which is females as it is a beauty issue. This colour will attract mostly females as this is a stereotypical feminine colour. 

  • Both of the main subjects are looking at the audience, using mode of address to catch the eye of passers by who might see this magazine in a shop. This connects the magazine and the audience together as they feel involved or perhaps more encouraged to buy the magazine. The way they are positioned and holding themselves gives a sense of power which is in culture at the moment of women gaining more power especially in the media. This could relate to other women who are in positions of power or perhaps want to be.

  • The two ladies are wearing smart outfits which could draw in older, professional women. The costumes are elegant and classy linking the whole of the cover with the traditional text. The dress is feminine but in a black colour to suggest power and Drew Barrymore wears a smart casual outfit with a blazer suggesting a business feel.

  • The text is at the bottom of the picture like a sort of summary to the image, the audience will look at the text of beauty and relate it to the picture, enticing audiences into finding out the beauty tips and secrets that these women use to look as elegant as they do. The other text is places around the edges and is fairly small. This shows sub articles which are shown to be less important that the main article of Drew Barrymore and her stylist. I don't think this is very effective as some people want to know about other articles other than beauty, but since the other text is small, it would be difficult to catch the eye of those who wish to read about these topics. Although the text is small it used imperative verbs, for example 'meet' so that the audience will feel obliged to meet this person. I also like who the image is over the masthead 'The Hollywood Reporter' as this shows that it is a recognisable brand even when partially covered and also gives a 3D effect, making the character jump off the page and pulls the audience towards it.

  • The colours are warm and inviting, again drawing people in to read the magazine. There are many brown shades with dark pinks to bring in femininity, however there are also blacks and greys to include the professional, business side of it. The lighting is quite dark, to suggest a secretive feel, as if the reader is being let into beauty secrets. 

  • The prop of the chair makes the scene seem relaxed as if we are friends sharing tips and advice. It makes the audience feel apart of it and doesn't put them off like other magazines might with models in bikinis which could be seen as unrepresentative of 'average' women. It is vintage which is contrasts the modern outfits that the two women wear but is still stylish and is now trending again.

  • My favourite things about this poster is the colour scheme and the positions of the subjects in the image. The colours provide a warm, alluring feeling, making the audience engage more. I especially like the pink as it really draws in on the fact that the issue is about femininity. The positions of the women are also effective as they represent power but also normality at the same time.

  • With my magazine cover, I want to use the dark pinks as my film is surrounding two girls, however I would like to use more light colours than this cover as my film is quite happy. In addition, I think I will choose to have both of the main characters on the screen sitting next to each other maybe on a chair or sofa like this. I think mode of address is effective but I would also like to experiment with maybe the characters looking in different directions and laughing maybe to highlight the theme of friendship in the film and it could also draw the audience in because they want to know more about the girl's friendship. I think the whole cover compliments itself throughout and would attract its target audience easily.




No comments:

Post a Comment