Tuesday 29 December 2015

Intertitle analysis

I analysed the inter titles of the trailer for The Spectacular Now, because this is an independent film that is of a similar genre to mine, a teen drama. 

The first inter-title that is presented in the trailer is telling the audience that the film's writers also wrote '500 Days of Summer', another independent film. This will engage audiences, especially those who have seen and like 500 Days of Summer. This targets a specific audience.

The next inter-title shows that this film won an award at Sundance Festival, which shows that it was widely appreciated at this festival. This also establishes an audience, those who like winners from Sundance or those who like the Sundance Festival. 

The next three inter-titles include reviews of the film, including positive comments about the actors and director. These reviews come from Rolling Stone Magazine, Collider and Filmmaker magazine. These are targetted at specific audiences and film lovers, therefore could attract a slightly more niche market.

The next inter-title is the title of the film. The title is in bold and the 'now' is really big, this draw attention to the title and look as if the text is jumping out at you.

The last inter-title is the date of release which is really important, notifying eager audiences when they can see this film. 

From this analysis, I have decided that in my trailer I'm going to have 'From the makers of...", as well as a few reviews from magazines/news papers/websites. I also need to decide a 'release date' for my trailer to put at the end. I might decide to use a colour scheme like this trailer, which uses white and yellow, although I will decide which colours look better when editing.

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