Analysis of Legend Theatrical Trailer

This trailer is for Legend, a gangster and crime thriller. As it's the theatrical trailer, it is 2 minutes and 23 seconds, therefore we are able to see a lot more of the narrative showing through. We begin to see that instead of an intense thriller, this film has hints of comedy and romance too.

Locations and Characters

We get to see the personalities of the characters in this trailer as we can now tell the difference between two twins, Ronnie being 'mad' and Reggie being the more professional out of the two. This is especially made apparent when Reggie is standing in front of a brick building with a posh car and then cuts to Ronnie outside of a caravan in the woods. Ronnie's character brings in a comedy element to the serious topic of the Kray twins which will entice audiences as it it original and different. Instead of seeing the serious Kray twins that are portrayed to us normally, we see a different, unique side. However, we still see the conventions of crime and gangster films, "money and respect", guns, girls and fights.

Voiceover

The shot of London is used again, but this time we have a voiceover setting the scene of "London in the 1960s.". We then are introduced to the characters through this voiceover. This is different to the teaser as we were left to discover the narrative and characters ourselves, whereas this time we are brought into the narrative. 

Storyline and Target Audience

We see more action in this trailer which is what this film is mostly about, however we see other genres too. When Frances is introduced we see a hint of romance being tied into the storyline and these seems to be the thing that the dispute is based around, love verses brotherhood, "blood is thicker than water'. Because of the action and crime nature of this film, we can expect the target audience to be males between the ages of 18 and 30. However, the introduction of romance could attract a female audience too.

Music

The music in this trailer is effective as in the beginning it is contemporary and feels like an intense gangster film, however as we get half way through the song changes along with the tone. The narrative flips to Ronnie's sanity and the friction between brothers and girlfriends. After some research, I found that the second song that is played is The Walker Brothers - The Sun ain't Gonna Shine (Anymore), and this song was played when the Ronnie Kray (in 1960s) shot and killed a rival gangster. I thought it was so clever how they added this song as a kind of easter egg to real fans of the Kray twins. It also made me want to know more about them which is just a good marketing technique. This song has quite a dreary tone to maybe match the seriousness of the situation, but also is still able to match to action, the gun shots being particularly effective.

Titles

The inter titles are used well in this trailer as they set the scene and the narrative of the story as well as the effective "Tom Hardy as Ronnie/Reggie Kray" which really gets out the unique selling point of Hardy playing both of the Kray twins. This also shows the editing well as it will become a talking point around the film. I like how after the title of the film is shown another clip is placed, this clip is light hearted and quite comedic so this will stick in the minds of audiences. The end slate of this trailer has the release date and the #LEGENDFILM and also links to their social media accounts, Facebook, Twitter, Instagram and Tumblr. This is really good as audiences are able to connect with the film, therefore I would like to add this on to the end slate of my trailer. 

Overall, this trailer is really compelling as we find out more about the genre of the film, showing that it isn't a typical gangster film with the introduction of comedy and romance. We also get an insight into the different characters and the basic turning point in the film. I will take this all into consideration when making my trailer as I think showing the basic details of this film without giving too much away is important. In theatrical trailers, audiences get to see all of the different parts to a film so it is important to convey different setting, moods and tones in each scene, in the trailer.